In this special edition of Game Changers Dennis Troyanos speaks with David Brown, leader of The Content Catalysts, a strategy firm that helps companies and brands establish an effective content strategy and ensures the right content structures are in place, across people, processes and platforms. David is a recognized trailblazer in the content marketing field. This is a must read for anyone who wants to better understand the world of content, arguably the future of marketing.

In this special edition of Game Changers Dennis Troyanos speaks with Gavin McElroy, a partner in the Advertising, Marketing & Public Relations Group of Frankfurt Kurnit Klein & Selz PC., and one of the leading executive compensation attorneys in the country. In a wide ranging conversation they discuss everything from the role of an attorney in negotiating employment agreements to what’s reasonable to expect in the agreement. This is a must read for anyone who wants to better manage their career.

Listen to audio version Norman Sherman (NS): Welcome to Game Changers Live. This is your host Norm Sherman. I’m here today with Andrew McLean, CEO of Mercury Media. Andrew how are you today?Andrew McLean (AM): I’m very well. Very well indeed, thank you.NS: Great! So let’s jump right into it. You’re the CEO of Mercury… [Read more…]

Listen to audio version Norman Sherman (NS): Welcome to Game Changers Live. This is your host Norm Sherman. I’m here today with Kirk Stewart, CEO of KTStewart Corporate Communications. Kirk, how are you today? Kirk Stewart (KS): I’m excellent, thanks. NS: Good! You’ve had a long and impressive career in Public Relations from being the… [Read more…]

Listen to audio version Dennis Troyanos: Welcome to this special edition of Game Changers Live. This is your host Dennis Troyanos.  Today I’m talking with Joe McCambley, the co-founder of The Wonderfactory; a company that is virtually reinventing the advertising model and helping clients find new sources of revenue. Joe was a veteran of the… [Read more…]

Happy New Year David. It’s been a couple of years since we talked about FMG coming to the US, horizontalism and de-coupling and we wanted your take on how things are going. Thanks Dennis and Norman – its good to see you both. When we sat down together over 2 years ago we talked about… [Read more…]

Listen to audio version Dennis Troyanos: Welcome to this special edition of Game Changers Live. This is your host Dennis Troyanos. Today I am joined by my friend Robert Reiss, the host of the nationally syndicated CEO Show. Robert will be my co-host for this edition of Game Changers Live. Robert will be hosting the… [Read more…]

Listen to audio version Dennis Troyanos: Welcome to this special edition of Game Changers Live. Today we are here with Nick Colucci, the CEO of Publicis Healthcare Communications Group. DT: Nick, welcome to Game Changers Live. Nick Colucci: It’s a pleasure to be here. DT: Now, for those of us in the audience who are… [Read more…]

Listen to audio version Norm Sherman: Hi this is Norm Sherman for Game Changers Live. I’m here today with Kathy Cripps, President of the Council of Public Relations Firms. Hi Kathy. Kathy Cripps: Hi Norm, how are you doing? NS: Kathy, I’d like to give you an opportunity to tell our listeners a little bit… [Read more…]

Agency Profile: An Interview with Catch Larry Adler: Hello everybody, this is Larry Adler with the Troyanos Group. This is a Game Changers special edition newsletter with our agency feature. With me today are Joe Perello, Arie Kovant and Doug Spitzer, the founders of Catch NY. I’d like to take a moment and have you… [Read more…]

Renowned New York Times chronicler of the advertising and marketing world Stuart Elliott sits down with a Troyanos Group principal, Larry Adler, in a rare interview to give his informed perspective on some of the pressing issues facing our industry. With over two decades of reporting on the comings and goings, trends and insights and… [Read more…]

Dennis Troyanos: Today I’m joined by Ian Baer, Chief Strategy officer of Rauxa. Welcome to Game Changers Live. Ian Baer: Thanks, Dennis, I appreciate it. DT: I’m also joined by my partner Norman Sherman. Norman Sherman: Good morning. DT: We’re going to start with a couple of basic questions, Ian, and we’ll have a broad… [Read more…]