This little eBooklet has the power to impact the trajectory of your career… because it will dramatically improve the way you approach hiring and team building!
A New Paradigm for Media Spending Strategy
Mark McLaughlin, President McLaughlin Strategy It’s time for marketers to start treating the giant media corporations the way that they used to treat the giant holding companies. When given solid strategic direction, media companies can organize their many distinct assets around the needs of the marketer. Media agencies still have a very important role to… [Read more…]
What’s a high-performing communication team?
Mark Bain, President, upper 90 consulting LLC What do hard-core pornography and world-class communication have in common? Perhaps it’s the phrase, “I’ll know it when I see it.” Of course, that’s the famous line offered in 1964 by former Supreme Court Justice Potter Stewart in a landmark obscenity case. By coincidence, it was essentially the… [Read more…]
Where Are My Customers?
(Using Google Maps to visualize opportunities and success) Dan Lucarelli is the Director – Marketing and Education for Pennsylvania 811 As a small business, do you know where your prospects or customers are? As a nonprofit, can you show your Board of Directors your success in outreach efforts? In today’s business climate, data visualization is… [Read more…]
What Does the Passenger Economy Mean For Your Brand?
Ben Rothfeld, Founder, Plannerben | Anecdata Unless you work in the automotive industry, you probably don’t think of mobility services such as Uber or autonomous vehicle platforms such as Google’s Waymo as a business problem. “Oh, sure,” you might think, “they can keep Ford and GM executives up at night, but it’s not my problem.”… [Read more…]
How AI Will Redefine Creativity in Marketing
One of the hottest topics at Cannes this year was Artificial Intelligence. The newsletter contains an insightful piece on how AI will redefine creativity in marketing. Written by Jason Kowal, co-founder of Deducive, the article will cover what’s happened to date; how AI will affect creativity; and how you can prepare for the future. Here’s your chance to get current on this critically important development.
2017 Cannes Festival – Review
Julian Boulding, a Cannes speaker-delegate every year since 2006, presents some fascinating observations and insights in thenetworkone’s annual Cannes Review. This is a must read for anyone who didn’t make it to the Festival, and for the fortunate ones that did.
Game Changers Live: Exclusive Interview with Nick Nocca, a leader in performance marketing
Game Changers Live! had an opportunity to speak with Nick Nocca, the CEO of Mercury Media, a leading “performance marketing” firm that leverages TV, the web, mobile and advanced analytics to effectively engage consumers. Nick’s insights are valuable to marketers of established as well as emerging brands.
Special Cannes Edition
As you are probably aware, The Cannes Festival of Creativity took place recently. It’s the world’s biggest gathering of advertising, marketing and communications professionals; a benchmark for the health of the industry and a guide to current and forthcoming trends. All the big players are there and their speeches are widely reported in the media.
But it’s what happens “under the radar,” often in smaller, more specialist forums and seminars, that really hints at where the industry is going next.
Julian Boulding, President of thenetworkone and a Cannes speaker-delegate every year since 2006, presents some fascinating observations and insights in thenetworkone’s annual Cannes Review.
This is a must read for anyone who didn’t make it to the Festival, and for the fortunate ones that did.
The Best Way to Hire a Mediocre Candidate
By Norman Sherman, PartnerTroyanos Group Executive Search & ConsultingWhat is it that makes one company different from another? Is it their new office? The quality of the products they manufacture? The level of customer satisfaction? All may be true, but most companies will point to their people and their culture as their competitive advantage and… [Read more…]
Meet the new model. Same as the old model.
Meet the new model. Same as the old model. By Michael Baer It’s fair to say that the fact that the advertising and marketing world has gone through a complete revolution is a given. Everyone now accepts that old models are through. “Digital disruption.” “Media fragmentation.” “Consumer in control.” “Push marketing is dead.” These are… [Read more…]
Art vs. Craft in the Workplace
Art vs. Craft in the Workplace by Mac Love Today’s agile new workforce thrives in kinetic environments that leverage art to engage, inspire, and provoke communication and creative thinking. So, why aren’t we giving it to them? Based on recent polls, 70% of Americans are disengaged from their work. In a 2014 study, employees demonstrated… [Read more…]
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