This little eBooklet has the power to impact the trajectory of your career… because it will dramatically improve the way you approach hiring and team building!
A New Paradigm for Media Spending Strategy
Mark McLaughlin, President McLaughlin Strategy It’s time for marketers to start treating the giant media corporations the way that they used to treat the giant holding companies. When given solid strategic direction, media companies can organize their many distinct assets around the needs of the marketer. Media agencies still have a very important role to… [Read more…]
What’s a high-performing communication team?
Mark Bain, President, upper 90 consulting LLC What do hard-core pornography and world-class communication have in common? Perhaps it’s the phrase, “I’ll know it when I see it.” Of course, that’s the famous line offered in 1964 by former Supreme Court Justice Potter Stewart in a landmark obscenity case. By coincidence, it was essentially the… [Read more…]
Where Are My Customers?
(Using Google Maps to visualize opportunities and success) Dan Lucarelli is the Director – Marketing and Education for Pennsylvania 811 As a small business, do you know where your prospects or customers are? As a nonprofit, can you show your Board of Directors your success in outreach efforts? In today’s business climate, data visualization is… [Read more…]
What Does the Passenger Economy Mean For Your Brand?
Ben Rothfeld, Founder, Plannerben | Anecdata Unless you work in the automotive industry, you probably don’t think of mobility services such as Uber or autonomous vehicle platforms such as Google’s Waymo as a business problem. “Oh, sure,” you might think, “they can keep Ford and GM executives up at night, but it’s not my problem.”… [Read more…]
How AI Will Redefine Creativity in Marketing
One of the hottest topics at Cannes this year was Artificial Intelligence. The newsletter contains an insightful piece on how AI will redefine creativity in marketing. Written by Jason Kowal, co-founder of Deducive, the article will cover what’s happened to date; how AI will affect creativity; and how you can prepare for the future. Here’s your chance to get current on this critically important development.
2017 Cannes Festival – Review
Julian Boulding, a Cannes speaker-delegate every year since 2006, presents some fascinating observations and insights in thenetworkone’s annual Cannes Review. This is a must read for anyone who didn’t make it to the Festival, and for the fortunate ones that did.
Game Changers Live: Exclusive Interview with Nick Nocca, a leader in performance marketing
Game Changers Live! had an opportunity to speak with Nick Nocca, the CEO of Mercury Media, a leading “performance marketing” firm that leverages TV, the web, mobile and advanced analytics to effectively engage consumers. Nick’s insights are valuable to marketers of established as well as emerging brands.
Special Cannes Edition
As you are probably aware, The Cannes Festival of Creativity took place recently. It’s the world’s biggest gathering of advertising, marketing and communications professionals; a benchmark for the health of the industry and a guide to current and forthcoming trends. All the big players are there and their speeches are widely reported in the media.
But it’s what happens “under the radar,” often in smaller, more specialist forums and seminars, that really hints at where the industry is going next.
Julian Boulding, President of thenetworkone and a Cannes speaker-delegate every year since 2006, presents some fascinating observations and insights in thenetworkone’s annual Cannes Review.
This is a must read for anyone who didn’t make it to the Festival, and for the fortunate ones that did.
Game Changers Live: Exclusive Interview with David Brown, a leader in content strategy
In this special edition of Game Changers Dennis Troyanos speaks with David Brown, leader of The Content Catalysts, a strategy firm that helps companies and brands establish an effective content strategy and ensures the right content structures are in place, across people, processes and platforms. David is a recognized trailblazer in the content marketing field. This is a must read for anyone who wants to better understand the world of content, arguably the future of marketing.
The Myth of Digital Engagement
By Andrew Salzman, Principal with The Chasm GroupWhy does it sometimes feel like we’re raising an entire army of marketing robots who stare at Marketo, Eloqua, or Tableau screens all day when not pushing digital marketing and engagement campaigns that obviate the need for big idea thinking? Digital marketing is hardly the panacea that it’s hyped… [Read more…]
Customer Experience. Direct from the Customer’s Mouth: The Rauxa Customer Experience Study
By Ian Baer, Chief Strategy Officer at Rauxa Two years ago we set out on an assignment from a C-level client – a multi-billion-dollar brand – who wanted our advice on how to improve their overall customer experience. Now, that’s a loaded ask. After all, the term “customer experience” has devolved from something meaningful into… [Read more…]
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