Listen to audio version Norm Sherman: Hi this is Norm Sherman for Game Changers Live. I’m here today with Kathy Cripps, President of the Council of Public Relations Firms. Hi Kathy. Kathy Cripps: Hi Norm, how are you doing? NS: Kathy, I’d like to give you an opportunity to tell our listeners a little bit… [Read more…]
Archives for 2014
Agency Profile: An Interview with Catch
Agency Profile: An Interview with Catch Larry Adler: Hello everybody, this is Larry Adler with the Troyanos Group. This is a Game Changers special edition newsletter with our agency feature. With me today are Joe Perello, Arie Kovant and Doug Spitzer, the founders of Catch NY. I’d like to take a moment and have you… [Read more…]
Hire-Sense: Why Linkedin has made the art of professional recruiting more challenging
Hire-Sense: Why LinkedIn has made the art of professional recruiting more challenging By Dennis Troyanos, Founder The Troyanos Group, Ltd. Social business networks like LinkedIn, Jigsaw and Spoke are beginning to put traditional recruiters out of business … and it’s about time! Last week I ran into a former competitor who was the founder of… [Read more…]
Better-Faster-Cheaper: You Can Too!
Better-Faster-Cheaper: You Can Too! Four operating principles of the new sharing economy By Dorothy Wetzel CEO, Chief extrovert of extrovertic “We should have called Uber” said my colleague Jared as we stood in a New York street one snowy night, our Chicago clients shivering on the curb. I had resisted. These were clients after all…. [Read more…]
Benchmarking Your Company to Your Competitors Is Benchmarking Yourself to Mediocrity
Benchmarking Your Company to Your Competitors Is Benchmarking Yourself to Mediocrity By Yvonne Tocquigny CEO, Tocquigny Most CEOs want to know where they stand in the race to win against their competitors. In benchmarking, we define who’s ahead, and whom we’re ahead of. Understanding where we sit with regard to the competition drives the creation… [Read more…]
We’re right on the corner. And right on the price. Cal Worthington and Tesla
We’re right on the corner. And right on the price. Cal Worthington and Tesla By Paul Wiefels and Andrew Salzman The Chasm Group If you lived in California during the last forty years, you most certainly saw Cal Worthington and “his dog Spot”–often not a dog but a horse, exotic cat, parrot, or other such… [Read more…]
Top 5 Things Content Marketers Know That You Didn’t…Until Now
By Christina Cranley President, C2 Marketing A common marketing quip: Content is king. While content may be king, a content audit is the kingdom’s foundation. To build a super content structure in today’s complex and cluttered marketplace, having a solid base that is built with reinforcements and to scale is essential. One of the best pieces… [Read more…]
80% of consumers have a negative experience and 33% break up with their brands. Now what?
By Darcy Bevelacqua CEO, Success-Works Today’s customers expect companies to provide innovative seamless experiences like Burberry, Amazon, American Express, and Nike. Companies are expected to be proactive vs. responsive and to anticipate customers desires/needs. To effectively (and profitably) engage with the new Omni-channel customer, we need to ‘see’ and act on the behaviors and insights… [Read more…]
Mind Genomics is a true “game changer” in the world of target marketing.
Mind Genomics is a true “game changer” in the world of target marketing. By Barry Sideroff, President Direct Ventures, Inc. Mind Genomics® segmentation and micro-targeting, now offered by DVI, has been described by Malcolm Gladwell as “the next generation of predictive analytics”. It is an empirically-based science that is applied to optimize marketing and sales… [Read more…]
Employee Health and Performance: Time for the Chief Engagement Officer?
Employee Health and Performance: Time for the Chief Engagement Officer? By Frank Hone, Chief Engagement Officer Healthcentric Partners, Inc. Over the past decade or so, corporations across America have become much more actively involved in the health of their employees. It wasn’t too many years ago when the employer’s primary connection to health was simply… [Read more…]
How do you optimize email when swamped in Big Data?
How do you optimize email when swamped in Big Data? By Marco Marini Founder, ClickMail Data is driving a revolution in marketing, and email must keep up. As the volume of Big Data continues to grow exponentially, email marketers need ways to harness, tap into and utilize that data for ever better and targeted messaging… [Read more…]