By Andrew Salzman, Principal with The Chasm GroupWhy does it sometimes feel like we’re raising an entire army of marketing robots who stare at Marketo, Eloqua, or Tableau screens all day when not pushing digital marketing and engagement campaigns that obviate the need for big idea thinking? Digital marketing is hardly the panacea that it’s hyped… [Read more…]
By Ian Baer, Chief Strategy Officer at Rauxa Two years ago we set out on an assignment from a C-level client – a multi-billion-dollar brand – who wanted our advice on how to improve their overall customer experience. Now, that’s a loaded ask. After all, the term “customer experience” has devolved from something meaningful into… [Read more…]
Leadership and innovation are very popular topics with a near endless supply of x steps to being a better leader or the y traits of innovative organizations. As a caveat emptor this article isn’t one of those. These are results from academic research that reveal something, hopefully interesting and useful, as to how leaders create and manage innovation.
Five years ago, when a client asked me helped them write a marketing plan, I put on my old Kraft and Dannon marketing hat and delivered a “traditional” marketing plan. Today, when clients ask the same question, I tell them to expect that at least 40% of the substance in their “traditional” marketing plan is going to be a mixture of digital, web, mobile, social media, e-mail and search.
Marketing & Sales: 8 Easy Pitfalls to Avoid By Andrew Salzman, Principal, The Chasm GroupI recently spoke at the Sirius Decisions Summit in Nashville…a marketing & sales mecca for all things marketing automation, CRM, and marketing tech attended by thousands of senior executives from companies large and small. On display in abundance were the latest… [Read more…]
By Christina Cranley President, C2 Marketing A common marketing quip: Content is king. While content may be king, a content audit is the kingdom’s foundation. To build a super content structure in today’s complex and cluttered marketplace, having a solid base that is built with reinforcements and to scale is essential. One of the best pieces… [Read more…]
Mind Genomics is a true “game changer” in the world of target marketing. By Barry Sideroff, President Direct Ventures, Inc. Mind Genomics® segmentation and micro-targeting, now offered by DVI, has been described by Malcolm Gladwell as “the next generation of predictive analytics”. It is an empirically-based science that is applied to optimize marketing and sales… [Read more…]
CEOs, Here’s How to Market a Business on ‘Only’ $1 Million Per Year By Zach Clayton, CEO, Three Ships Media In the first year of founding a digital marketing agency—Three Ships Media—my team conducted background interviews with 17 senior marketing executives at mid-market companies. Our goal was to learn more about the challenges they faced… [Read more…]
The New Mainstream: Who are they? Where are they? Why do you need to know about them? It’s the growth now and in the future. Tips for marketing, today. By Peg North Strategy and Business Development, EthnicTechnologies.com There are major shifts in former minority populations, which are now majorities in some areas. These changes are… [Read more…]
Online Marketing Success Metrics Are Changing – Are You Keeping Up? By Lisa Hannah Director of Marketing, Janrain The advent of social networks, the noisy nature of the web and our reliance on friends to inform decisions have led to a shift in success metrics for a website. Today to get ahead, we need to… [Read more…]
Today’s Greatest Marketing Secret: Telling Stories in 8 Words or Less… By Carl Nichols Chief Executive Officer and Co-Founder of David ID At David ID, we tell a new story about stories. One you need to know because of all the other new things, social and digital, going on in the world. First, let’s make… [Read more…]