Lessons from Jazz on The Follies of Inter-Agency Collaboration By Marek Lis, PrincipalAlchemy Insights Someone has put something in the water. It’s causing our marketers to experience the very same vivid dream – that they are the conductor of a magnificent orchestra. The musicians respond to the slightest inflection of the conductor’s baton to produce… [Read more…]

Listen to audio version Norm Sherman: Hi, welcome to Game Changers Live. This is Norm Sherman and I’m here today with Steve Simcox, the Managing Partner of HealthTalker. Steve, how are you? Steve Simcox: Doing great today Norm, thanks.  Nice to see you. NS: I’m interested in hearing about HealthTalker. Would you give our audience… [Read more…]

Data-as-a-Service (DaaS): The Game Changer That Is Revolutionizing Marketing By Anders Ekman President, DataMentors Marketers analyze the data and crunch the numbers — but how many can really say they know which consumers or businesses are in market for their products and services? Or how many companies are overly dependent on modeling what they think… [Read more…]

The Evolution of Research Fuels Customer Centric Marketing + Communications By Gail Conn Founder, PhiPower  More than ever, businesses are looking for new ways to become more customer centric.  But being customer centric isn’t simply about knowing who your customer is and where they are.  It’s about understanding your customer, empathizing with them, and keeping… [Read more…]

It’s Time for Predictive Automation By Charlie Tarzian, Founder The Big Willow, LLC Over the past 6 – 8 months I have sat in on quite a few meetings with client teams responsible for their company’s lead generation and marketing automation.   I have been doing this in the context of presenting some pretty compelling, maybe… [Read more…]

Hire-Sense: Why LinkedIn has made the art of professional recruiting more challenging By Dennis Troyanos, Founder The Troyanos Group, Ltd. Social business networks like LinkedIn, Jigsaw and Spoke are beginning to put traditional recruiters out of business … and it’s about time! Last week I ran into a former competitor who was the founder of… [Read more…]

Better-Faster-Cheaper: You Can Too! Four operating principles of the new sharing economy By Dorothy Wetzel CEO, Chief extrovert of extrovertic “We should have called Uber” said my colleague Jared as we stood in a New York street one snowy night, our Chicago clients shivering on the curb. I had resisted. These were clients after all…. [Read more…]

Benchmarking Your Company to Your Competitors Is Benchmarking Yourself to Mediocrity By Yvonne Tocquigny CEO, Tocquigny Most CEOs want to know where they stand in the race to win against their competitors. In benchmarking, we define who’s ahead, and whom we’re ahead of. Understanding where we sit with regard to the competition drives the creation… [Read more…]

We’re right on the corner. And right on the price. Cal Worthington and Tesla By Paul Wiefels and Andrew Salzman The Chasm Group If you lived in California during the last forty years, you most certainly saw Cal Worthington and “his dog Spot”–often not a dog but a horse, exotic cat, parrot, or other such… [Read more…]

By Darcy Bevelacqua CEO, Success-Works Today’s customers expect companies to provide innovative seamless experiences like Burberry, Amazon, American Express, and Nike. Companies are expected to be proactive vs. responsive and to anticipate customers desires/needs. To effectively (and profitably) engage with the new Omni-channel customer, we need to ‘see’ and act on the behaviors and insights… [Read more…]

Employee Health and Performance: Time for the Chief Engagement Officer? By Frank Hone, Chief Engagement Officer Healthcentric Partners, Inc. Over the past decade or so, corporations across America have become much more actively involved in the health of their employees. It wasn’t too many years ago when the employer’s primary connection to health was simply… [Read more…]

How do you optimize email when swamped in Big Data? By Marco Marini Founder, ClickMail Data is driving a revolution in marketing, and email must keep up. As the volume of Big Data continues to grow exponentially, email marketers need ways to harness, tap into and utilize that data for ever better and targeted messaging… [Read more…]