Business and Life Lessons From the Ballroom Just in Time for “Dancing with the Stars” Finale By Patrice Tanaka Author, Becoming Ginger Rogers and Co-Chair CRT/tanaka Why is it that celebrities who’ve never danced ballroom before, from comedian Andy Dick to NFL wide receiver Jacoby Jones to country music singer Kellie Pickler, have been desperate… [Read more…]

Hire-Sense: Never Fall in Love With a Resume By Dennis Troyanos Founder, The Troyanos Group, Ltd.   Journal entry: May 14, 2013 Subject: Never Fall in Love With a Resume Just this week, I was talking to a young manager who was bold to say; “When I like the way a person looks on paper,… [Read more…]

Saving The Whale, In A Manner Of Speaking By Lysle C. Wickersham President, Chief Creative Officer BLEND It’s been quite a run. The digital revolution has transformed the advertising business in the last 15 years beyond anything we imagined. New channels in which to thrive creatively and new devices to engage consumers. This transformation has… [Read more…]

THE ALMIGHTY TAGLINE. (The Tipping Point for Building Business.) By Richard Levy Founder, President, TagLinePartners.com Whether you’re a CEO building a business, a marketing manager building a brand, or an ad agency pitching new business, today more than ever, the tagline has now become the critical communication factor. Memorable, iconic, taglines are subliminally embedded into… [Read more…]

What Steve Jobs Did Best!–Insights to Shift Your Game in 2013 By Patrick Meyer Business 3.0 Expert Visionary. Innovator. Obsessive CEO? You have heard it all about the Apple leader. Yet there is one often overlooked dynamic that he had and it drove the Cupertino firm to a $500 billion market cap. And it is… [Read more…]

Is Your Agency Winning or Losing New Business? By Bob SandersPresident, Sanders Consulting GroupNew business is the art and science of growing an agency and is often referred to as the “life blood” of an agency. If you’re like most marketing firms these days, you’re losing more than winning. What most agencies need is to… [Read more…]

Interview with Alan Levy, President/CEO of CINCHCAST Interviewer: Larry Adler, Principal The Troyanos Group  Adler: I’m here with Alan Levy the President and CEO of Cinchcast a new service product that is disrupting the worlds of event marketing, communication and conferencing in a host of different ways. How are you today Alan? Levy: Great Larry,… [Read more…]

Confessions of a Former Chief Communications Officer By Mark Bain, President upper 90 consulting A friend and former colleague in London recently asked me if I had any regrets from my time as the head of global communications for one of the world’s largest law firms. The question caught me off guard, partly because I… [Read more…]

By Mitch Orfuss Director of Enterprise Operations, Eastern Region InnerWorkings Core vs. non-core A dizzyingly wide array of expertise is needed to run a business. Though all may turn out to be necessary to serve the customer, not all are “core” when the customer is in the grips of a buying decision. For example: pharmaceutical… [Read more…]

By Frank Hone Managing Director Healthcentric Partners, Inc. Those of us who’ve grown up marketing packaged goods know what it takes to develop a brand and deliver an effective plan to drive consumer interest and action. With proper strategy work, strong creative execution and focused efforts, consumer attitudes and habits can be influenced, brand sales… [Read more…]

Give Customers a Reason to Choose You By Larry Gorkin Managing Director, Stonebridge Consulting Group Apple recently made its first big mistake post Steve Jobs. In launching its new iPhone, Apple replaced rival Google’s map application with its own inferior version. The change drove a huge negative consumer response. Instead of creating advantage versus Google, the… [Read more…]