By Darcy Bevelacqua CEO, Success-Works Today’s customers expect companies to provide innovative seamless experiences like Burberry, Amazon, American Express, and Nike. Companies are expected to be proactive vs. responsive and to anticipate customers desires/needs. To effectively (and profitably) engage with the new Omni-channel customer, we need to ‘see’ and act on the behaviors and insights… [Read more…]

Employee Health and Performance: Time for the Chief Engagement Officer? By Frank Hone, Chief Engagement Officer Healthcentric Partners, Inc. Over the past decade or so, corporations across America have become much more actively involved in the health of their employees. It wasn’t too many years ago when the employer’s primary connection to health was simply… [Read more…]

How do you optimize email when swamped in Big Data? By Marco Marini Founder, ClickMail Data is driving a revolution in marketing, and email must keep up. As the volume of Big Data continues to grow exponentially, email marketers need ways to harness, tap into and utilize that data for ever better and targeted messaging… [Read more…]

What Are 10 Great Ad Agencies Of 2013, According To CMOs? By Avi Dan President, Avidan Strategies, LLC Last year, I reached out to agency search consultants to ask them for their top agency picks. This year I asked 1,850 CMOs and other marketing executives from mostly domestic companies to weigh in on ad agencies,… [Read more…]

Feeling overpowers qualities By Heikki Rajasalo Hahmo Design There seems to be growing interest to measure, control and manage business development using data. Design has not been outside the scope of this development. The Finnish Design Business Association (FDBA) conducted a joint research program called Design ROI. Its aim was to study and develop a… [Read more…]

By MaryLee Sachs Everyone thinks they are a good marketer.  And yet, marketing may be the least understood business function in the C-suite by both the outside world and internal audiences.  Certainly, the CMO job spec varies widely between organizations and the maturity of that organization’s marketing function.  So what makes a good CMO?  In… [Read more…]

“Creative” Is Not Just a Department – Creativity is Everyone’s Responsibility By Michael Baer “Everybody has creative potential, and from the moment you can express it, you can start changing the world” ~ Paulo Coelho When I tell people I work in advertising, they invariably ask, “are you a creative?” I have always struggled to… [Read more…]

The Case For Big Strategy, As The Means To Fuel Brand Movements By Jeremy Holden Managing Partner, Clean Strategy Group There seems to have been a spate of articles and conversations recently, debating what advertising is today.  My simple answer is: “It’s whatever people want it to be.”  And that answer isn’t as much of… [Read more…]

The Next Great Disruptive Innovation By Andrew Salzman Principal, Chasm Group Ever driven in a Tesla Model S?  I have, albeit as a test drive.  Problem is, in terms of the technology adoption lifecycle, I’m a pragmatist.  Much as I reveled in the exuberance of accelerating from 0-60 mph in 4 seconds with no lag… [Read more…]