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Leadership and Innovation in Marketing Agencies

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Leadership and innovation are very popular topics with a near endless supply of x steps to being a better leader or the y traits of innovative organizations. As a caveat emptor this article isn’t one of those. These are results from academic research that reveal something, hopefully interesting and useful, as to how leaders create and manage innovation.

Game Changers Live: Exclusive Interview with Gavin McElroy, leading executive compensation attorney

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In this special edition of Game Changers Dennis Troyanos speaks with Gavin McElroy, a partner in the Advertising, Marketing & Public Relations Group of Frankfurt Kurnit Klein & Selz PC., and one of the leading executive compensation attorneys in the country. In a wide ranging conversation they discuss everything from the role of an attorney in negotiating employment agreements to what’s reasonable to expect in the agreement. This is a must read for anyone who wants to better manage their career.

Are You Still an “Old School” Marketer, or Have You Become a “New School” Marketer?

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Five years ago, when a client asked me helped them write a marketing plan, I put on my old Kraft and Dannon marketing hat and delivered a “traditional” marketing plan. Today, when clients ask the same question, I tell them to expect that at least 40% of the substance in their “traditional” marketing plan is going to be a mixture of digital, web, mobile, social media, e-mail and search.

The Best Way to Hire a Mediocre Candidate

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By Norman Sherman, PartnerTroyanos Group Executive Search & ConsultingWhat is it that makes one company different from another?  Is it their new office?  The quality of the products they manufacture?  The level of customer satisfaction?  All may be true, but most companies will point to their people and their culture as their competitive advantage and… [Read more…]

Game Changers Live: Exclusive Interview with Kirk Stewart, Founder of KTStewart Corporate Communications

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Listen to audio version Norman Sherman (NS): Welcome to Game Changers Live. This is your host Norm Sherman. I’m here today with Kirk Stewart, CEO of KTStewart Corporate Communications. Kirk, how are you today? Kirk Stewart (KS): I’m excellent, thanks. NS: Good! You’ve had a long and impressive career in Public Relations from being the… [Read more…]

Marketing & Sales: 8 Easy Pitfalls to Avoid

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Marketing & Sales: 8 Easy Pitfalls to Avoid By Andrew Salzman, Principal, The Chasm GroupI recently spoke at the Sirius Decisions Summit in Nashville…a marketing & sales mecca for all things marketing automation, CRM, and marketing tech attended by thousands of senior executives from companies large and small. On display in abundance were the latest… [Read more…]

Meet the new model. Same as the old model.

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Meet the new model. Same as the old model. By Michael Baer It’s fair to say that the fact that the advertising and marketing world has gone through a complete revolution is a given. Everyone now accepts that old models are through. “Digital disruption.” “Media fragmentation.” “Consumer in control.” “Push marketing is dead.” These are… [Read more…]

Art vs. Craft in the Workplace

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Art vs. Craft in the Workplace by Mac Love Today’s agile new workforce thrives in kinetic environments that leverage art to engage, inspire, and provoke communication and creative thinking. So, why aren’t we giving it to them? Based on recent polls, 70% of Americans are disengaged from their work. In a 2014 study, employees demonstrated… [Read more…]

Game Changers Live: Exclusive Interview With Joe McCambley, Founder and Creative Director of The Wonderfactory

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Listen to audio version Dennis Troyanos: Welcome to this special edition of Game Changers Live. This is your host Dennis Troyanos.  Today I’m talking with Joe McCambley, the co-founder of The Wonderfactory; a company that is virtually reinventing the advertising model and helping clients find new sources of revenue. Joe was a veteran of the… [Read more…]

Lessons From Jazz on the Follies of Inter-Agency Collaboration

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Lessons from Jazz on The Follies of Inter-Agency Collaboration By Marek Lis, PrincipalAlchemy Insights Someone has put something in the water. It’s causing our marketers to experience the very same vivid dream – that they are the conductor of a magnificent orchestra. The musicians respond to the slightest inflection of the conductor’s baton to produce… [Read more…]

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