Dennis Troyanos: Welcome to Game Changers Live. I’m your host, Dennis Troyanos, and I’m joined by my co-host, Norman Sherman. Game Changers Live is sponsored by the Troyanos Group: innovation in executive search and consulting. Today we’re here with Brent Shedd, the general manager of G2 in San Francisco. Brent, you’re the GM and executive… [Read more…]
Game Changers Live: Mitch Caplan and Gene Lewis, Digital Pulp
Dennis Troyanos: We’re delighted to be here visiting with Mitch Caplan and Gene Lewis. Mitch and Gene are principals of the New York-based digital marketing firm, Digital Pulp. Mitch, Gene, welcome to the show. So here we are at Digital Pulp. What’s the genesis of the company, and why the name Digital Pulp? Gene Lewis:… [Read more…]
Game Changers Live: Jim Tsokanos, President, MSLGROUP Americas
Dennis Troyanos: We’re delighted to be here visiting with Jim Tsokanos, President of MSLGROUP Americas. MSLGROUP Americas is a leading next-generation agency that offers trusted advisers and unbounded creativity in the always-on conversation age. In addition to serving as the agency’s president, Jim is a member of the global leadership team. He’s responsible for driving… [Read more…]
Game Changers Live: David Paragamian, President of Apothecom
Dennis Troyanos: We’re delighted to be here talking to David Paragamian, the president of Apothecom, a Huntsworth Health company. David is a recognized leader in the healthcare world. He’s a graduate of Hamilton College and completed the executive development program at the Wharton business school. Starting his career at Johnson & Johnson as a product… [Read more…]
Want to Go Viral? Aim for the “Viral Trifecta.”
By John Hlinkoauthor of “Share, Retweet, Repeat: Get Your Message Read and Spread.” You’ve probably heard the term “viral marketing” so much that you’ve grown tired of it. Maybe you’re even rolling your eyes right now, right? But it’s not the concept that’s tiresome, but rather the ratio of hype to success. The reality is,… [Read more…]
What’s your exit plan?
What’s your exit plan? By Rob Dickson The proverb, “the shoemaker’s children go barefoot” aptly describes the approach taken by many entrepreneurs to the realisation of the value of the marketing communication (marcom) companies they build. Experts at building actionable strategies for their clients, little thought is given to the long term exit/ value creation… [Read more…]
Tangible Revelations
Tangible Revelations By Mac Love Manager of Business Development, Sterling Brands I have a crush on the new Heineken can. Until recently, Heineken’s iconic green cans and bottles had 15 different designs in 170 different markets worldwide. When the Dutch brewer chose to address their inconsistencies, narrowing the range of design offerings down to 5,… [Read more…]
Build Your Brand and Help Women Flourish with the 4 C’s
Build Your Brand and Help Women Flourish with the 4 C’s By Kelley Connors MPH, President and Chief Creative Officer KC Healthcare Communications, LLC Warren Buffet said it best. ” Price is what you pay. Value is what you get.” It couldn’t be more compelling than in the health care space where big pharma, medical… [Read more…]
Deciding Where to Compete
By Larry Gorkin Managing Director, Stonebridge Consulting Group When HP announced plans in August to exit the PC business and build a position in software, the market reaction was immediately negative. HP’s stock fell over 20% in a day. A few weeks later there was a new CEO. HP’s soap opera provides a great case study about the opportunities and challenges in choosing… [Read more…]
Words Matter Most
Words Matter Most: In Today’s Difficult Economy, What You Say Is What You Sell By Denis Jakuc Writer/Brand Strategist The expression used to be, “the more you tell, the more you sell.” Now that many marketing appeals come via smaller-sized channels like emails, web windows and tweets, the quantity of your story is often limited… [Read more…]
Is It Possible to Come Back From the Dead?
Is It Possible to Come Back from the Dead? By Andrew Salzman Principal, The Chasm Group Kodak and Polaroid. DEC and Wang. GM, Ford, and Chrysler. Eastern and Northwest Airlines. Borders, Barnes and Noble, Businessweek and Blockbuster. Companies that were once dominant market leaders who are no longer. These companies were leaders in mature, established cyclical growth… [Read more…]
Call Center vs. Engagement Center–What’s the Difference?
Call Center vs. Engagement Center – What’s the Difference? By Tim Searcy CEO, ACCENT Marketing Services For years, I have heard about a portion of the work that ACCENT does on behalf of our clients referred to as “the call center industry.” Ironically, everything we did was lumped into this one rather narrow definition. At… [Read more…]
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