Interview with Alan Levy, President/CEO of CINCHCAST Interviewer: Larry Adler, Principal The Troyanos Group  Adler: I’m here with Alan Levy the President and CEO of Cinchcast a new service product that is disrupting the worlds of event marketing, communication and conferencing in a host of different ways. How are you today Alan? Levy: Great Larry,… [Read more…]

Confessions of a Former Chief Communications Officer By Mark Bain, President upper 90 consulting A friend and former colleague in London recently asked me if I had any regrets from my time as the head of global communications for one of the world’s largest law firms. The question caught me off guard, partly because I… [Read more…]

By Mitch Orfuss Director of Enterprise Operations, Eastern Region InnerWorkings Core vs. non-core A dizzyingly wide array of expertise is needed to run a business. Though all may turn out to be necessary to serve the customer, not all are “core” when the customer is in the grips of a buying decision. For example: pharmaceutical… [Read more…]

By Frank Hone Managing Director Healthcentric Partners, Inc. Those of us who’ve grown up marketing packaged goods know what it takes to develop a brand and deliver an effective plan to drive consumer interest and action. With proper strategy work, strong creative execution and focused efforts, consumer attitudes and habits can be influenced, brand sales… [Read more…]

Give Customers a Reason to Choose You By Larry Gorkin Managing Director, Stonebridge Consulting Group Apple recently made its first big mistake post Steve Jobs. In launching its new iPhone, Apple replaced rival Google’s map application with its own inferior version. The change drove a huge negative consumer response. Instead of creating advantage versus Google, the… [Read more…]

Hanging Ten On The Wave Of Change By Thalia Zetlin Chief Marketing Officer, Berdon LLP We’re on a wave of change that shows no signs of cresting. It’s no longer about setting up committees, having endless meetings, and rehashing everything that was already said a dozen times before… and that’s a good thing! Today, it’s… [Read more…]

Employers Must Consider Implementing Social Media Policies By Andrew Singer and Jason Klimpl Tannenbaum Helpern Syracuse & Hirschtritt LLP The boundaries between personal and professional have become increasingly blurred due to the growing prevalence of internet-based social media, including interactive websites such as Facebook, MySpace, LinkedIn and Twitter.  While social media outlets may be excellent platforms… [Read more…]

Horizontalism and De-Coupling: The $5 billion opportunity Interview with David Bonthrone EVP Global Development of Group FMG Dennis Troyanos: Good to see you after 10 years David – tell me what you’ve been up to: Great to see you too, Dennis. Fitter and younger than ever. Well, since we last spoke, I’ve been fortunate to… [Read more…]

Pinteresting Opportunity for Small Businesses By Gabe Aldridge Co-Founding Member of The SUPERGROUP Pinterest has quickly risen as a revolutionary leveler of the marketing world that embodies an enormous opportunity for small businesses.  A small company can conduct a promotion that is every bit as effective as a much larger company because innovative thinking and… [Read more…]

How to Become a Transformative CEO: Insights from McGraw-Hill’s new hit business book By Robert Reiss, Co-author I feel honored to write for Game Changers, as the concept is so important to me it became the subtitle of my new book, “The Transformative CEO” – Impact Lessons from Industry Game Changers. Below I outline some… [Read more…]

A Conversation with Austin McGhie A conversation with Austin McGhie, president of the Strategy Group at Sterling Brands and author of the newly released, BRAND is a Four Letter Word. Q. What motivated you to write this book and why now? A. Part of the motivation was that my own industry was pissing me off…. [Read more…]

A Conversation with Ed Keller & Brad Fay Co-Authors, “The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace” Q: Why did you decide to write this book? A: There is so much interest in the business and financial communities about the meteoric rise of social networking sites that we thought it was time… [Read more…]