The Evolution of Research Fuels Customer Centric Marketing + Communications By Gail Conn Founder, PhiPower More than ever, businesses are looking for new ways to become more customer centric. But being customer centric isn’t simply about knowing who your customer is and where they are. It’s about understanding your customer, empathizing with them, and keeping… [Read more…]
Archives for 2015
It’s Time for Predictive Automation
It’s Time for Predictive Automation By Charlie Tarzian, Founder The Big Willow, LLC Over the past 6 – 8 months I have sat in on quite a few meetings with client teams responsible for their company’s lead generation and marketing automation. I have been doing this in the context of presenting some pretty compelling, maybe… [Read more…]
Agency Profile: BORN
Happy New Year David. It’s been a couple of years since we talked about FMG coming to the US, horizontalism and de-coupling and we wanted your take on how things are going. Thanks Dennis and Norman – its good to see you both. When we sat down together over 2 years ago we talked about… [Read more…]
Exclusive Interview with Dr. James Merlino, President and Chief Medical Officer Strategic Consulting at Press Ganey
Listen to audio version Dennis Troyanos: Welcome to this special edition of Game Changers Live. This is your host Dennis Troyanos. Today I am joined by my friend Robert Reiss, the host of the nationally syndicated CEO Show. Robert will be my co-host for this edition of Game Changers Live. Robert will be hosting the… [Read more…]
Exclusive Interview with Nick Colucci, CEO of Publicis Healthcare Communications Group
Listen to audio version Dennis Troyanos: Welcome to this special edition of Game Changers Live. Today we are here with Nick Colucci, the CEO of Publicis Healthcare Communications Group. DT: Nick, welcome to Game Changers Live. Nick Colucci: It’s a pleasure to be here. DT: Now, for those of us in the audience who are… [Read more…]