The Challenge of True Integration By Jeff Harris, President and Chief Creative Officer at Cupani In the world of marketing, the word “integrated” is thrown around a lot today. It’s the new buzzword as “CRM” or “one-to-one marketing” was a few years ago. The idea of true integration is a good one. But, if done… [Read more…]

Go Ahead and Jump on the Social Media Wave–But Don’t Forget Your Marketing Umbrella By Debbie Laskey, MBA Marketing and Brand Specialist Buzz. We’ve all heard the word, and we all know what it is. What’s more, we all want to create buzz for our products, services, and above all, for our brands. However, today,… [Read more…]

A Moveable Feast: Is the broadcast and/or narrowcasting of rich media to handheld devices the “television” of the 21st Century? By David C. Hickman Thought Leader, Idea Distillery I’ll give you the executive summary, with answer right at the top–Yes! Mobile is the “television” of the 21st Century, but, not simply for the obvious reasons…. [Read more…]

The Perfect Match By David Zaritsky Managing Director, Harte-Hanks The most meaningful client-agency relationships are mutually beneficial – both organizations work together toward agreed-upon objectives. What makes a client-agency relationship click? How does a marketer know if they’re benefiting fully from the partnership – or if a potential new partner will bring the right perspective,… [Read more…]

Evolving and Winning in the Healthcare Industry by Jeffrey Spanbauer Principal, Healthcare Regional Marketing Given the economy, there is increasing pressure on sales and marketing budgets. Marketing and sales executives know that questions continue regarding where best to spend my next dollar. This dilemma is especially true in the healthcare industry. There are many changes… [Read more…]

Stop the Insanity! By Jim Wheaton Principal, Wheaton Group  Most database marketers are fooling themselves when they think they understand what is driving their existing customers to buy from them.  This is because they try to allocate responses to individual promotions, using source codes and matchback processing.  As we will see shortly, this is a… [Read more…]

Breaking Through the Database Ceiling By Dennis Troyanos Database Marketers can undermine their careers when they focus on technical COMPETENCE instead of business LEADERSHIP. Last month, my Partner and I facilitated a “Thought Leadership Forum” at the National Center for Database Marketing (NCDM) convention in Miami, Florida. For those of you who were in attendance,… [Read more…]

Nobody Wants Integrated Marketing By Eric Tolkin Nobody wants integrated marketing. Say this to most marketing people and you’ll get some pretty interesting looks, most accompanied with an eye roll and a line like: “You don’t know what you’re talking about!” But, I think I do know what I’m talking about, because I’ve seen it… [Read more…]

Social Media Monitoring: An Overview By Paul Squirrell Network Director, thenetworkone Introduction: why is social media so important? A few years ago, Harvard Business Review published a ground-breaking study about on consumer research. It was called “The only number you’ll ever need”. They found that the problem with most market research is that it asks… [Read more…]