As you are probably aware, The Cannes Festival of Creativity took place recently. It’s the world’s biggest gathering of advertising, marketing and communications professionals; a benchmark for the health of the industry and a guide to current and forthcoming trends. All the big players are there and their speeches are widely reported in the media.
But it’s what happens “under the radar,” often in smaller, more specialist forums and seminars, that really hints at where the industry is going next.
Julian Boulding, President of thenetworkone and a Cannes speaker-delegate every year since 2006, presents some fascinating observations and insights in thenetworkone’s annual Cannes Review. The review covers a broad array of topics including:
- Who won the Cannes Lions “Oscars” and why the biggest advertisers are not getting the best work
- Marketers in crisis – the challenges of leading CMO’s in achieving “outcomes, not deliverables”
- The social revolution – from Brexit and Trump, to popular discontent with gender and other diversity issues
- The twin influencers of new technology: creative technology like AR and VR, with social technology
- How China is moving from copycat to innovation leadership
This is a must read for anyone who didn’t make it to the Festival, and for the fortunate ones that did.
Click here for the full review.