Nobody Wants Integrated Marketing By Eric Tolkin Nobody wants integrated marketing. Say this to most marketing people and you’ll get some pretty interesting looks, most accompanied with an eye roll and a line like: “You don’t know what you’re talking about!” But, I think I do know what I’m talking about, because I’ve seen it… [Read more…]

Social Media Monitoring: An Overview By Paul Squirrell Network Director, thenetworkone Introduction: why is social media so important? A few years ago, Harvard Business Review published a ground-breaking study about on consumer research. It was called “The only number you’ll ever need”. They found that the problem with most market research is that it asks… [Read more…]

Hiring an Ad Agency By Avi Dan President, Avidan Strategies, LLC You hire consultants for one of two reasons: expertise that you don’t have or because you don’t have the time to manage the project yourself. This is pretty much why Advertisers hire an agency search consultant. Selecting a new agency is one of the… [Read more…]

Ask And You Shall Receive: The Most Important Thing Marketers Aren’t Doing By Suzanne Kyba Vice President, Brand Strategy for Door Number 3 Today’s brand evangelists are right under our noses, but lack of foresight and keystrokes keep them at an unsafe distance.  This army of believers holds the keys to the future, and they… [Read more…]

by Jim Joseph President, Lippe Taylor Brand Communications Author of “The Experience Effect” I started my marketing career at Johnson & Johnson, and back in the day we used to say that there are two kinds of people in the business world.  Those that “get it” and those that “don’t get it.”  It would always… [Read more…]