Eleven Company Case Studies Prove ROI of LinkedIn By Rob PetersenPresident, BarnRaisers  If lead generation and conversion are important to your business, you should know LinkedIn has the highest rate of any social network – 3X higher than Facebook and Twitter. Did you also know that: 80% of LinkedIn’s revenue comes from brands, corporations and… [Read more…]

Strategic Planning: E Pluribus Unum or In God We Trust? By Andrew Salzman Principal, The Chasm Group LLC On which principle of these two principles is your company strategy founded? It’s a little known fact that the official motto of the United States since its founding in 1776 was “e pluribus unum”, meaning “one from… [Read more…]

Why your CEO should be plugged into the social mediasphere By Maz Nadjm Founding Director, SoMazi It would be impossible for the modern CEO not to recognise the value of social media in keeping their company at the forefront of their market. So why is it that so few CEOs engage personally? What is holding… [Read more…]

Hire-Sense: Treating senior level candidates like “job applicants” can have very costly unintended consequences By Dennis Troyanos Founder, The Troyanos Group, Ltd. Journal entry: September 12, 2013 Several months ago, our firm was retained by a highly regarded marketing services firm to recruit a very senior professional to lead their marketing technology practice. We were… [Read more…]

Are Internal Barriers Keeping You From Career Satisfaction? By Eileen Sharaga Many people blame their career problems on the economy or the job market, but so often the real obstacles come from within. Unrecognized internal barriers can become impediments to success as they keep us from moving forward and block us from getting what we… [Read more…]

Improve Online Advertising Performance with Retargeting By Ed Weiner, CEO Hudson Media Services Whether it’s display, mobile or social, advertisers now want digital media included in the plan.  But everyone’s results with digital media haven’t been created equal.  That’s especially true for banner ads.  According to DoubleClick research, click thru rates for banner ads average between… [Read more…]

Differentiate or Die! By Bob Sanders, President Sanders Consulting Group  Differentiate or Die! Those stark words lay out the option many agencies face these days.  Here’s why.  Time and again your agency’s brand is the key decider on whether or not your agency gets invited into a pitch. And whether or not clients see you… [Read more…]

What channel are marketers using the most in 2013? By Sheera Eby, Executive Vice President Strategy & Client Services, Jacobs & Clevenger Are marketers relying more on email or social media? How many marketers feel they have mastered integrating multiple channels? What is the greatest challenge marketers are facing today? We recently conducted a study among… [Read more…]

Hire-Sense: The case of the VP and the unsuspecting CEO By Dennis Troyanos Founder, The Troyanos Group, Ltd. Journal entry: July 19, 2013 It’s truly astonishing how events often times conspire to come back and bit you very hard on the derriere!! Two weeks ago, I was having lunch with a senior marketing executive (we’ll… [Read more…]

When the Prey Becomes the Hunter By Andrew Salzman Principal, The Chasm Group LLC Marketing and sales typically think of themselves as hunters tracking prey. The art and science of selling typically starts with some addressable market definition that defines the prey or target. Using lists and other data sources, a subset of this addressable… [Read more…]

Time Shifted Viewing: An Evolution, Not a Revolution By Ed Weiner Owner and CEO, Hudson Media Services Is the DVR killing TV advertising? Is the 30-second TV Spot no longer effective because DVR users are fast forwarding through commercials? Is TV advertising on its way out?   We think not and while the TV landscape is in… [Read more…]

The Brand is Dead, Long Live the Brand By Simon Pearce Founder, Fabric Branding While many have rushed to embrace digital marketing tools, the hard truth is that the Internet represents a huge challenge to the theory and practice of branding. As a result, some have even questioned if brands are now “dying”. We don’t… [Read more…]