Differentiate or Die! By Bob Sanders, President Sanders Consulting Group  Differentiate or Die! Those stark words lay out the option many agencies face these days.  Here’s why.  Time and again your agency’s brand is the key decider on whether or not your agency gets invited into a pitch. And whether or not clients see you… [Read more…]

What channel are marketers using the most in 2013? By Sheera Eby, Executive Vice President Strategy & Client Services, Jacobs & Clevenger Are marketers relying more on email or social media? How many marketers feel they have mastered integrating multiple channels? What is the greatest challenge marketers are facing today? We recently conducted a study among… [Read more…]

Hire-Sense: The case of the VP and the unsuspecting CEO By Dennis Troyanos Founder, The Troyanos Group, Ltd. Journal entry: July 19, 2013 It’s truly astonishing how events often times conspire to come back and bit you very hard on the derriere!! Two weeks ago, I was having lunch with a senior marketing executive (we’ll… [Read more…]

When the Prey Becomes the Hunter By Andrew Salzman Principal, The Chasm Group LLC Marketing and sales typically think of themselves as hunters tracking prey. The art and science of selling typically starts with some addressable market definition that defines the prey or target. Using lists and other data sources, a subset of this addressable… [Read more…]

Time Shifted Viewing: An Evolution, Not a Revolution By Ed Weiner Owner and CEO, Hudson Media Services Is the DVR killing TV advertising? Is the 30-second TV Spot no longer effective because DVR users are fast forwarding through commercials? Is TV advertising on its way out?   We think not and while the TV landscape is in… [Read more…]

The Brand is Dead, Long Live the Brand By Simon Pearce Founder, Fabric Branding While many have rushed to embrace digital marketing tools, the hard truth is that the Internet represents a huge challenge to the theory and practice of branding. As a result, some have even questioned if brands are now “dying”. We don’t… [Read more…]

Business and Life Lessons From the Ballroom Just in Time for “Dancing with the Stars” Finale By Patrice Tanaka Author, Becoming Ginger Rogers and Co-Chair CRT/tanaka Why is it that celebrities who’ve never danced ballroom before, from comedian Andy Dick to NFL wide receiver Jacoby Jones to country music singer Kellie Pickler, have been desperate… [Read more…]

Hire-Sense: Never Fall in Love With a Resume By Dennis Troyanos Founder, The Troyanos Group, Ltd.   Journal entry: May 14, 2013 Subject: Never Fall in Love With a Resume Just this week, I was talking to a young manager who was bold to say; “When I like the way a person looks on paper,… [Read more…]

Saving The Whale, In A Manner Of Speaking By Lysle C. Wickersham President, Chief Creative Officer BLEND It’s been quite a run. The digital revolution has transformed the advertising business in the last 15 years beyond anything we imagined. New channels in which to thrive creatively and new devices to engage consumers. This transformation has… [Read more…]

THE ALMIGHTY TAGLINE. (The Tipping Point for Building Business.) By Richard Levy Founder, President, TagLinePartners.com Whether you’re a CEO building a business, a marketing manager building a brand, or an ad agency pitching new business, today more than ever, the tagline has now become the critical communication factor. Memorable, iconic, taglines are subliminally embedded into… [Read more…]

What Steve Jobs Did Best!–Insights to Shift Your Game in 2013 By Patrick Meyer Business 3.0 Expert Visionary. Innovator. Obsessive CEO? You have heard it all about the Apple leader. Yet there is one often overlooked dynamic that he had and it drove the Cupertino firm to a $500 billion market cap. And it is… [Read more…]

Is Your Agency Winning or Losing New Business? By Bob SandersPresident, Sanders Consulting GroupNew business is the art and science of growing an agency and is often referred to as the “life blood” of an agency. If you’re like most marketing firms these days, you’re losing more than winning. What most agencies need is to… [Read more…]