What Are 10 Great Ad Agencies Of 2013, According To CMOs? By Avi Dan President, Avidan Strategies, LLC Last year, I reached out to agency search consultants to ask them for their top agency picks. This year I asked 1,850 CMOs and other marketing executives from mostly domestic companies to weigh in on ad agencies,… [Read more…]

Feeling overpowers qualities By Heikki Rajasalo Hahmo Design There seems to be growing interest to measure, control and manage business development using data. Design has not been outside the scope of this development. The Finnish Design Business Association (FDBA) conducted a joint research program called Design ROI. Its aim was to study and develop a… [Read more…]

By MaryLee Sachs Everyone thinks they are a good marketer.  And yet, marketing may be the least understood business function in the C-suite by both the outside world and internal audiences.  Certainly, the CMO job spec varies widely between organizations and the maturity of that organization’s marketing function.  So what makes a good CMO?  In… [Read more…]

“Creative” Is Not Just a Department – Creativity is Everyone’s Responsibility By Michael Baer “Everybody has creative potential, and from the moment you can express it, you can start changing the world” ~ Paulo Coelho When I tell people I work in advertising, they invariably ask, “are you a creative?” I have always struggled to… [Read more…]

The Case For Big Strategy, As The Means To Fuel Brand Movements By Jeremy Holden Managing Partner, Clean Strategy Group There seems to have been a spate of articles and conversations recently, debating what advertising is today.  My simple answer is: “It’s whatever people want it to be.”  And that answer isn’t as much of… [Read more…]

The Next Great Disruptive Innovation By Andrew Salzman Principal, Chasm Group Ever driven in a Tesla Model S?  I have, albeit as a test drive.  Problem is, in terms of the technology adoption lifecycle, I’m a pragmatist.  Much as I reveled in the exuberance of accelerating from 0-60 mph in 4 seconds with no lag… [Read more…]

Eleven Company Case Studies Prove ROI of LinkedIn By Rob PetersenPresident, BarnRaisers  If lead generation and conversion are important to your business, you should know LinkedIn has the highest rate of any social network – 3X higher than Facebook and Twitter. Did you also know that: 80% of LinkedIn’s revenue comes from brands, corporations and… [Read more…]

Strategic Planning: E Pluribus Unum or In God We Trust? By Andrew Salzman Principal, The Chasm Group LLC On which principle of these two principles is your company strategy founded? It’s a little known fact that the official motto of the United States since its founding in 1776 was “e pluribus unum”, meaning “one from… [Read more…]

Why your CEO should be plugged into the social mediasphere By Maz Nadjm Founding Director, SoMazi It would be impossible for the modern CEO not to recognise the value of social media in keeping their company at the forefront of their market. So why is it that so few CEOs engage personally? What is holding… [Read more…]

Hire-Sense: Treating senior level candidates like “job applicants” can have very costly unintended consequences By Dennis Troyanos Founder, The Troyanos Group, Ltd. Journal entry: September 12, 2013 Several months ago, our firm was retained by a highly regarded marketing services firm to recruit a very senior professional to lead their marketing technology practice. We were… [Read more…]

Are Internal Barriers Keeping You From Career Satisfaction? By Eileen Sharaga Many people blame their career problems on the economy or the job market, but so often the real obstacles come from within. Unrecognized internal barriers can become impediments to success as they keep us from moving forward and block us from getting what we… [Read more…]

Improve Online Advertising Performance with Retargeting By Ed Weiner, CEO Hudson Media Services Whether it’s display, mobile or social, advertisers now want digital media included in the plan.  But everyone’s results with digital media haven’t been created equal.  That’s especially true for banner ads.  According to DoubleClick research, click thru rates for banner ads average between… [Read more…]