This little eBooklet has the power to impact the trajectory of your career… because it will dramatically improve the way you approach hiring and team building!

Mark McLaughlin, President McLaughlin Strategy It’s time for marketers to start treating the giant media corporations the way that they used to treat the giant holding companies. When given solid strategic direction, media companies can organize their many distinct assets around the needs of the marketer. Media agencies still have a very important role to… [Read more…]

Mark Bain, President, upper 90 consulting LLC  What do hard-core pornography and world-class communication have in common? Perhaps it’s the phrase, “I’ll know it when I see it.” Of course, that’s the famous line offered in 1964 by former Supreme Court Justice Potter Stewart in a landmark obscenity case. By coincidence, it was essentially the… [Read more…]

(Using Google Maps to visualize opportunities and success) Dan Lucarelli is the Director – Marketing and Education for Pennsylvania 811  As a small business, do you know where your prospects or customers are? As a nonprofit, can you show your Board of Directors your success in outreach efforts? In today’s business climate, data visualization is… [Read more…]

One of the hottest topics at Cannes this year was Artificial Intelligence. The newsletter contains an insightful piece on how AI will redefine creativity in marketing. Written by Jason Kowal, co-founder of Deducive, the article will cover what’s happened to date; how AI will affect creativity; and how you can prepare for the future. Here’s your chance to get current on this critically important development.

Julian Boulding, a Cannes speaker-delegate every year since 2006, presents some fascinating observations and insights in thenetworkone’s annual Cannes Review. This is a must read for anyone who didn’t make it to the Festival, and for the fortunate ones that did.

Game Changers Live! had an opportunity to speak with Nick Nocca, the CEO of Mercury Media, a leading “performance marketing” firm that leverages TV, the web, mobile and advanced analytics to effectively engage consumers. Nick’s insights are valuable to marketers of established as well as emerging brands.

As you are probably aware, The Cannes Festival of Creativity took place recently. It’s the world’s biggest gathering of advertising, marketing and communications professionals; a benchmark for the health of the industry and a guide to current and forthcoming trends. All the big players are there and their speeches are widely reported in the media.

But it’s what happens “under the radar,” often in smaller, more specialist forums and seminars, that really hints at where the industry is going next.

Julian Boulding, President of thenetworkone and a Cannes speaker-delegate every year since 2006, presents some fascinating observations and insights in thenetworkone’s annual Cannes Review.

This is a must read for anyone who didn’t make it to the Festival, and for the fortunate ones that did.

By Norman Sherman, PartnerTroyanos Group Executive Search & ConsultingWhat is it that makes one company different from another?  Is it their new office?  The quality of the products they manufacture?  The level of customer satisfaction?  All may be true, but most companies will point to their people and their culture as their competitive advantage and… [Read more…]

Meet the new model. Same as the old model. By Michael Baer It’s fair to say that the fact that the advertising and marketing world has gone through a complete revolution is a given. Everyone now accepts that old models are through. “Digital disruption.” “Media fragmentation.” “Consumer in control.” “Push marketing is dead.” These are… [Read more…]

Art vs. Craft in the Workplace by Mac Love Today’s agile new workforce thrives in kinetic environments that leverage art to engage, inspire, and provoke communication and creative thinking. So, why aren’t we giving it to them? Based on recent polls, 70% of Americans are disengaged from their work. In a 2014 study, employees demonstrated… [Read more…]