Dennis Troyanos: Today I’m joined by Ian Baer, Chief Strategy officer of Rauxa. Welcome to Game Changers Live. Ian Baer: Thanks, Dennis, I appreciate it. DT: I’m also joined by my partner Norman Sherman. Norman Sherman: Good morning. DT: We’re going to start with a couple of basic questions, Ian, and we’ll have a broad… [Read more…]
Archives for December 2011
What’s your exit plan?
What’s your exit plan? By Rob Dickson The proverb, “the shoemaker’s children go barefoot” aptly describes the approach taken by many entrepreneurs to the realisation of the value of the marketing communication (marcom) companies they build. Experts at building actionable strategies for their clients, little thought is given to the long term exit/ value creation… [Read more…]
Tangible Revelations
Tangible Revelations By Mac Love Manager of Business Development, Sterling Brands I have a crush on the new Heineken can. Until recently, Heineken’s iconic green cans and bottles had 15 different designs in 170 different markets worldwide. When the Dutch brewer chose to address their inconsistencies, narrowing the range of design offerings down to 5,… [Read more…]
Build Your Brand and Help Women Flourish with the 4 C’s
Build Your Brand and Help Women Flourish with the 4 C’s By Kelley Connors MPH, President and Chief Creative Officer KC Healthcare Communications, LLC Warren Buffet said it best. ” Price is what you pay. Value is what you get.” It couldn’t be more compelling than in the health care space where big pharma, medical… [Read more…]