By Dorothy Wetzel “Social media is the last best hope to redo the image of the pharmaceutical industry.” –Jack Barrette, Wego Health at 2009 ePharma conference “ It’s no secret that the American public’s trust of pharmaceutical companies has plummeted in the last 5 years, driven by perceptions of a “profits before people” approach to… [Read more…]
Social Media – Hype Versus Utility
A guest essay from Paul Newnes of LastExit, an international digital strategy, marketing, and design firm. Considering the sophistication of humans as mammals, it is still interesting how we are doomed to repeat the same behavioral patterns. Gartner, the IT research consultancy, has made a considerable business around describing this, specific to technology. Their model… [Read more…]
Social Media is Blurring the Lines in New Business
“Social Media is Blurring the Lines in New Business” By Cleve Langton Seamless integration has been the holy grail for a long time now but the line between “above the line” and “below the line” seems to linger despite every one’s denial that they still think that way. The truth is that social media and… [Read more…]
“If you don’t think this job is important, why should I?”
Talent Wars 2.0 – Lessons from the Front Journal Entry #1302 – If YOU don’t think this job is important …Why should I? By Dennis Troyanos Today I spoke to a senior level candidate who related a disturbing story to me. This person was recruited by a very fine search firm for a Director level… [Read more…]
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