By Brad Nirenberg President, RedPeg Marketing Experiential marketing has been around for over a decade, but it is still one of the most confused disciplines in the marketing mix. When done correctly, experiential marketing is the positive, interactive experience between a brand and the consumer. Too often confused with event marketing, experiential marketing gets relegated… [Read more…]
Intelligent Talent Management
Intelligent Talent Management: A Step-By-Step Guide by Rand J. Gruen Ph.D. President, Corporate Integration Strategies, Inc. In the face of the recent downturn, many companies, including those in marketing, advertising, PR, and branding, have come under increased pressure due to declining revenues and profits. As the slowdown drags on, many are looking for ways to… [Read more…]
Unimpressive or Unenlightened?
Are Agencies Simply Unimpressive…or Are They Not Enlightened? By Mark Sneider Owner/President, RSW/US In a recent Adweek article (dated February 8, 2010) titled “Traditional Shops’ Digital Skills Deemed Unimpressive”, Andy McMains cites results from our latest RSW/US study, noting that key marketing decision makers aren’t terribly impressed with the digital/social skills of traditional, full service… [Read more…]
Norman was quoted in PRWeek’s article on healthcare talent
PR Week contacted Norman regarding his thoughts about opportunities for healthcare leaders in the current market environment. A copy of the article, part of the issue for the first week of February, is located here (PDF).
Interview: Lester Wunderman, founder of Wunderman and David Sable, COO of Wunderman
Click the player below to listen to the CEO Show’s interview with direct marketing pioneer Lester Wunderman, founder of Wunderman, and David Sable, Vice Chairman and COO of the company. You can also view a transcript here.
A Seat at the Grown-Ups' Table
“So you’ve got a seat at the grown-ups’ table. Now what?” An open letter to Public Relations professionals from Norman Sherman. Well, the world of marketing communications certainly has changed, hasn’t it? For as long as any of us can remember, advertising was the center of the marketing and branding universe. So much so, that… [Read more…]
New Business Plan as Game Changer
New Business Plan as Game Changer by Cleve Langton It’s January, which means it’s the time for setting the objectives for the new year. And new business should be no exception. Too many times, however, new business plans are as windy as Chicago and as effective as the New York State Assembly. Here’s how to… [Read more…]
Social Media 2010
Social Media 2010: A brave – and more segmented – new world by Dan Solomon As we set sail into 2010, we can take away from 2009 one concrete fact: social media has changed the game when it comes to how organizations interact with audiences. Facebook and Twitter may have achieved ubiquity last year, but… [Read more…]
Interview: Chris Kuenne, CEO of Rosetta
Click the player below to listen to the CEO Show’s interview with Chris Kuenne, CEO of Rosetta. This interview originally aired on December 13th, 2009. Click here to read a transcript.
Interview: Cella Irvine, CEO of About Group
Cella Irvine is the CEO of About Group – best known for about.com – and was interviewed for the episode of the CEO Show that aired on September 20th, 2009. Use the player below to listen to our interview with her, or read a transcript.
Interview: Barry Herstein, GM North America for PayPal
Click the player below to listen to the CEO Show’s interview with Barry Herstein, GM for North America at PayPal. This interview originally aired on September 6th, 2009. You can read a transcript here.
Interview: Reid Hoffman, founder of LinkedIn
Our first interviewee on The CEO Show was Reid Hoffman, founder of LinkedIn. Use the player below to listen to the interview. You can view a transcript of the interview here.
