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You are here: Home / Content Corner / Game Changers / Newsletter Archive / Game Changers Volume II, November 2010
A Troyanos Group, Ltd. Publication
 Volume II, November 2010
By Avi Dan President, Avidan Strategies, LLC
“Selecting a new agency is one of the most important decisions a client faces during his career. Of late, however, the worthiness and caliber of agency search consultants has been questioned by the trade press and in blogs. So many of these professional nuptials sour more quickly than Lindsay Lohan abuses her parole period.”
By Paul Squirrell Network Director, thenetworkone
“The question is: ‘would you recommend Brand X to a friend?’ But pause a minute. The question, however valuable, is still theoretical and asks consumers to predict their behaviour. Social media measures what people are actually saying to their friends. Opinions, experiences, judgments, discoveries, criticisms. Today, not when some study was done a few months back.”
By Suzanne Kyba VP of Brand Strategy, Door Number 3
“Today’s brand evangelists are right under our noses, but lack of foresight and keystrokes keep them at an unsafe distance.  This army of believers holds the keys to the future, and they are willing to share that power IF we do one simple thing – ask for it. These people are a brand’s loyal brand ambassadors, the holy grail of consumers. And they will lead us to others like them.”
By Eric Tolkin
“While many people claim they want their marketing elements to work in an integrated way, the unique elements, insulated from each other like silos, prevent that from happening. As with a puzzle, the goal is to get each of these unique pieces working together as closely as possible to create a whole picture. In marketing, the end result is to get the consumer to act. What people really mean is that they want unified marketing. They don’t want disparate pieces linked (integrated) together; they want one fused, cohesive unit. ”
The Troyanos Group, Ltd. is an Executive Search and Consulting firm specializing in Marketing and Marketing Communications. https://troyanosgroup.com/
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