THE ALMIGHTY TAGLINE. (The Tipping Point for Building Business.)
By Richard Levy
Founder, President, TagLinePartners.com
Whether you’re a CEO building a business, a marketing manager building a brand, or an ad agency pitching new business, today more than ever, the tagline has now become the critical communication factor. Memorable, iconic, taglines are subliminally embedded into consumers minds. It’s what they remember all the way to the check-out line. It’s a fact, winning taglines win business.
The consumer’s attention span is fading fast.
The tagline has become the new communications and messaging paradigm. With the advent of the torrential technological & media blitz on the consumer and the fact that consumers don’t register long brand messages any more. With hand-held devices ruling, 30 second TV spots will become 10 second spots, 5 second spots and eventually undistinguished bleeps.
The world as we know it has changed drastically and the consumer’s mind is permanently distracted. People are thinking about other things and are not emotionally involved with the advertising message anymore. Their attention span is almost non-existent. Look around you, they text as if they are in a trance. Totally captivated by their mobile device.
Winning taglines build brands and win new business.
But don’t despair. We still have marketing’s secret weapon, the stealth, iconic tagline. It represents enormous potential for a new communications and digital marketing revolution. Historically, the tagline has cut through the malaise before and can do it again. Winning taglines help corporations build brands and agencies win new business pitches.
Effective, winning taglines are the anchor of any marketing or advertising campaign. They pull the strategic positioning of a brand together under one short, catchy, memorable umbrella message. Just 4-6 critical words that articulate the big idea. With consumers on media overload, the only thing to get through these days, is a quick, thought-provoking memorable tagline.
Every brand deserves a killer tagline.
A winning tagline is the powerful antidote and marketing solution to the flat, uninviting, low-awareness scores for advertising and digital messages being produced today. The “naked logo” standing alone out there, without a tagline to call it’s own, deserves a memorable tagline that the consumer can grab onto and never forget. It’s never too late to consider adding a memorable tagline to a brand, even a leading brand. But not just any tagline, it must be an iconic tagline that embellishes a brand and makes it even stronger in the marketplace.
“Tagline specialists” can create a killer tagline for you.
So if you’ve always yearned for a very memorable tagline for your brand, A tagline so captivating, that even your stockholders will love, perhaps you should consider having a very memorable tagline confidentially created for you by an outside team of “tagline specialists”.
Tagline specialists work confidentially with advertisers or ad agencies to create memorable taglines that help build brands for corporations and win new business pitches for ad agencies. Taglines are the punctuation of a brand’s strategic positioning. A memorable tagline can breathe life into and accelerate even the most successful of brands.
The killer tagline is what wins the new business pitch.
When your ad agency is invited to participate in a new business pitch, it’s critical to remember two important things:
- Coach Lombardi’s advice, “Winning isn’t everything, it’s the only thing”.
- The Killer Tagline: Don’t make a new business pitch without one.
The same memorable tagline, that big idea that makes your adrenaline surge, will make a client’s pulse go off the charts and help win a pitch.
So before your next new business pitch, consider engaging tagline specialists to confidentially create memorable taglines for you. Perhaps it’s prudent to go outside for help with that killer tagline, it might help win your next pitch. Consider it as “Pitch Insurance”.
Working with tagline specialists is easy as 1,2,3.
- You brief them on the brand’s strategic positioning.
- Within one week they’ll confidentially get back to you with a number of memorable taglines to choose from.
- If needed, they can usually execute any of their winning taglines into winning advertising campaigns.
Tipping Point of a successful brand: A winning tagline.
The tagline. It’s the ultimate tipping point. The Holy Grail. The brand anchor that creates a subliminal, indelible image in consumers minds. Once a killer tagline is embedded in the consumer’s brain, it’s never forgotten. Taglines build brands and win new business. Playing it safe, is not safe any more. The tagline revolution is now upon us, or as Nike says, Just do it!
For more information contact:
Richard Levy Founder, President
TagLinePartners.com “Winning taglines win business”.
rlevy@taglinepartners.com (914) 659-5200
