thenetworkone Cannes Review 2016
Julian Boulding, President of thenetworkone and a Cannes speaker-delegate every year since 2006, presents some fascinating observations and insights in thenetworkone’s annual Cannes Review. The review covers a broad array of topics including:
• Who won the Cannes Lions “Oscars” and why the biggest advertisers are not getting the best work
• Marketers in crisis – the challenges of leading CMO’s in achieving “outcomes, not deliverables”
• The social revolution – from Brexit and Trump, to popular discontent with gender and other diversity issues
• The twin influencers of new technology: creative technology like AR and VR, with social technology
• How China is moving from copycat to innovation leadership
This is a must read for anyone who didn’t make it to the Festival, and for the fortunate ones that did.
