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A Troyanos Group, Ltd. Publication |
Volume V, January 2013
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By Bob Sanders
President, Sanders Consulting Group
"New business is the art and science of growing an agency and is often referred to as the “life blood” of an agency. If you’re like most marketing firms these days, you’re losing more than winning. What most agencies need is to build a pipeline to tap into the new business reservoir that all this change, upheaval, client churn, and agency closings are creating."
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What Steve Jobs Did Best!--Insights to Shift Your Game in 2013![]() ![]() |
By Richard LevyFounder, PresidentTagLinePartners.com
"Whether you’re a CEO building a business, a marketing manager building a brand, or an ad agency pitching new business, today more than ever, the tagline has now become the critical communication factor. Memorable, iconic, taglines are subliminally embedded into consumers minds. It’s what they remember all the way to the check-out line. It’s a fact, winning taglines win business."
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By Lysle C. Wickersham
President, Chief Creative Officer
BLEND
"The digital revolution has transformed the advertising business in the last 15 years |
The Troyanos Group, Ltd. is an Executive Search and Consulting firm specializing in Marketing and Marketing Communications. https://troyanosgroup.com/ |
The Troyanos Group's own Larry Adler sits down with the developer of Cinchcast, a cloud based webcasting, marketing and conferencing solution for the enterprise. It's a game-changing tool that helps people communicate better both inside and outside the organization.