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A Troyanos Group Ltd. Publication Volume IV, January 2012

Want to Go Viral? Aim for the “Viral Trifecta.”

The Troyanos Group is fortunate to be able to offer its subscribers a look inside Amazon.com’s #1 “hot new release ” in web marketing, John Hlinko’s “Share, Retweet, Repeat: Get Your Message Read and Spread.” Hlinko’s extensive experience in web marketing has taught him that, while it’s true that viral marketing takes luck, you can dramatically increase your odds of getting lucky by focusing on what he calls the “Viral Trifecta.” Excerpt: “You’ve probably heard the term “viral marketing” so much that you’ve grown tired of it.  Maybe you’re even rolling your eyes right now, right?  But it’s not the concept that’s tiresome, but rather the ratio of hype to success.  The reality is, for most folks, viral marketing is the functional equivalent of a unicorn that poops diamonds.  Sure, it sounds awesome, but how the heck do you actually make it happen? Getting something to go viral is hard, and many who have tried have ended up throwing up their hands in frustration. This frustration has in turn stoked the fires of the single biggest myth about viral marketing: “You can’t plan it, it’s all luck.”    Which is about as logical as saying that having a hit song is all luck, so you should fire all the musicians and instead have a group of monkeys randomly slam out sounds on random musical instruments.”
The Troyanos Group, Ltd. is an Executive Search and Consulting firm specializing in Marketing and Marketing Communications. https://troyanosgroup.com/
The Troyanos Group