As you are probably aware, The 2017 Cannes Festival of Creativity took place recently. It’s the world’s biggest gathering of advertising, marketing and communications professionals; a benchmark for the health of the industry and a guide to current and forthcoming trends. All the big players are there and their speeches are widely reported in the media.

But it’s what happens “under the radar,” often in smaller, more specialist forums and seminars, that really hints at where the industry is going next.

One of the hottest topics at Cannes this year was Artificial Intelligence. The newsletter contains an insightful piece on how AI will redefine creativity in marketing. Written by Jason Kowal, co-founder of Deducive, the article will cover what’s happened to date; how AI will affect creativity; and how you can prepare for the future. Here’s your chance to get current on this critically important development.

ADAPT OR DIE:
How AI Will Redefine Creativity in Marketing