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A Troyanos Group, Ltd. Publication
Volume V, September 2013

Hire-Sense: Treating senior level candidates like "job applicants"

By Dennis Troyanos, Founder
The Troyanos Group, Ltd.
Our firm was retained by a highly regarded marketing services firm to recruit a very senior professional to lead their marketing technology practice...in this  case, the hiring manager at our client firm was always "too busy" to provide meaningful feedback to us as to why he selected one candidate to move forward and why another would be put on the "do not continue" list.

Eleven Company Case Studies Prove ROI of LinkedIn

By Rob Petersen
President, BarnRaisers
If lead generation and conversion are important to your business, you should know LinkedIn has the highest rate of any social network--3X higher than Facebook and Twitter. Does this create a marketplace for doing business that generates revenue with measurable results? See for yourself. Here are 11 company case studies that prove the ROI of LinkedIn.

Why your CEO should be plugged into the social mediasphere

By Maz Nadjm
Founding Director, SoMazi
It would be impossible for the modern CEO not to recognise the value of social media in keeping their company at the forefront of their market. So why is it that so few CEOs engage personally? What is holding them back and why is it so important for them to actively participate in their company's social media endeavours?

Strategic Planning: E Pluribus Unum or In God We Trust?

By Andrew Salzman,
Principal, The Chasm Group LLC
On which principle of these two principles is your company strategy founded? It's a little known fact that the official motto of the United States since its founding in 1776 was "e pluribus unum," meaning "one from many."  For some reason, Congress decided in 1956 to change the motto to "In God We Trust."  Call me old fashioned but when it comes to strategic planning, I don't trust in God.
The Troyanos Group would be happy to provide a complimentary assessment of your talent requirements.  Contact Norman Sherman at norman@troyanosgroup.com or 914-479-1802.
The Troyanos Group, Ltd. is an Executive Search and Consulting firm specializing in Marketing and Marketing Communications. https://troyanosgroup.com/
The Troyanos Group