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| A Troyanos Group, Ltd. Publication |
Volume V, March 2013
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Stuart Elliott: An Exclusive Interview with The Interviewer Renowned New York Times chronicler of the advertising and marketing world Stuart Elliott sits down with a Troyanos Group principal, Larry Adler, in a rare interview to give his informed perspective on some of the pressing issues facing our industry. With over two decades of reporting on the comings and goings, trends and insights and the who’s who of the advertising world Mr. Elliott brings a unique understanding of the pulse of the industry and we are proud to have him share his thoughts with our readers.
Excerpt: "Consumers are behaving in very different ways. They’re much more willing to actively avoid advertising, skip past advertising, go out of their way to zip through it and zap it. Yet at the same time they’re showing a willingness to take the time to reach out and engage with advertisers when the choice to do that is theirs and they believe that they’re going to be reading or seeing or hearing content that’s going to interest and entertain them."
Read the complete interview at The Game Changers
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| The Troyanos Group, Ltd. is an Executive Search and Consulting firm specializing in Marketing and Marketing Communications. https://troyanosgroup.com/ |
The Troyanos Group's own Larry Adler sits down with the developer of Cinchcast, a cloud based webcasting, marketing and conferencing solution for the enterprise. It's a game-changing tool that helps people communicate better both inside and outside the organization.
