Game Changers Volume IV, November 2012

A Troyanos Group, Ltd. Publication

Volume IV, November 2012

Interview with Alan Levy, President/CEO of CINCHCAST

The Troyanos Group’s own Larry Adler sits down with the developer of Cinchcast, a cloud-based webcasting, marketing and conferencing solution for the enterprise. It’s a game-changing tool that helps people communicate better both inside and outside the organization.

A Solution for Managing Non-Core Functions

By Mitch Orfuss

Director of Enterprise Operations, Eastern Region

InnerWorkings

“Customers implicitly trust that what they consider to be core competencies stay inside the organizations they buy from. In what is increasingly a resource-scarce environment, how non-core tasks are supported has therefore become an increasingly more significant opportunity.”

Confessions of a Former Chief Communications Officer

By Mark Bain, President

upper 90 consulting

“Many CCOs and CMOs are so consumed with our disciplines that we too often shortchange one of our other duties as leaders – to attract and develop the people on our teams. Like the proverbial shoemaker, we’re so focused on our clients and our work at a given moment that we don’t do all that we can and should to grow our people.”

Using Consumer Marketing to Drive Health Behavior Change

By Frank Hone

Managing Director

Healthcentric Partners, Inc.

“Given that we’re in the throes of a national healthcare crisis, with poor health behaviors leading to rising costs, how can we deploy consumer marketing to create a healthier population? Well it’s not easy, but it can be done, with a new marketing model and a new type of client–the employer.”

Give Customers a Reason to Choose You

By Larry Gorkin

Managing Director

Stonebridge Consulting Group

“Apple recently made its first big mistake post Steve Jobs. In launching its new iPhone, Apple replaced rival Google’s map application with its own inferior version. The change drove a huge negative consumer response. Instead of creating advantage versus Google, the move turned into a vulnerability and public relations disaster. Ouch! Apple missed an elementary rule of business — you don’t win by hurting your customers.”

The Troyanos Group, Ltd. is an Executive Search and Consulting firm specializing in Marketing and Marketing Communications.
https://troyanosgroup.com/

The Troyanos Group's own Larry Adler sits down with
the developer of Cinchcast, a cloud based webcasting, marketing and
conferencing solution for the enterprise. It's a game-changing tool that
helps people communicate better both inside and outside the
organization.