Game Changers Volume IV, April 2012

David Paragamian, President of Apothecom

The President of a global healthcare communications agency serving the pharma industry, Paragamian talks about leadership style, the opportunities created by competing against larger agencies, and the challenges presented by current political uncertainties.

Jim Tsokanos, President, MSLGROUP Americas

Tsokanos takes us inside a leading next- generation agency offering trusted advisers and unbounded creativity in the always-on conversation age, giving us insight into how he’s driven the firm’s growth strategy in North and Latin America.

Mitch Caplan and Gene Lewis, Digital Pulp

The founders of a New York-based digital marketing firm talk about how their sharp client focus–dedicated to understanding a company, its culture, and its brands–helps set their firm apart.

Brent Shedd, General Manager, G2

Developing customer insights involves much more than simply looking at databases–Shedd argues that it takes a forensic approach, stepping back and mapping out exactly what occurs, starting at the level of influence, and the thought processes that go into what we do as consumers when we are considering pursuing the purchase of an individual product.