Pre-Commerce: How Companies and Customers Are Transforming Business … Together

Excerpt: “In my observations over the past five years, I’ve found that at least three-quarters of e-commerce customers turn to peer reviews, blogs, forums and other social media channels before completing an online transaction … Few companies have recognized and reacted to this remarkable shift in influence. More and more, your customers will arrive at your door or come to your Web site with their minds already made up. And if you have no way of reaching them while they’re making their decision, you’ve already missed the sale.”