By Dennis Troyanos
Partner, The Troyanos Group
Database Marketers can undermine their careers when they focus on technical competence instead of business leadership. At a recent convention, my partner and I were asked to shed light on a crucial question: “How do Database Marketers Effectively Break into the Inner Sanctum of C-Suite Leadership at their Respective Companies?”
|
By Jim Wheaton
Principal, Wheaton GroupMost database marketers are fooling themselves when they think they understand what is driving their existing customers to buy from them. This is because they try to allocate responses to individual promotions, using source codes and matchback processing. But trying to allocate responses to individual promotions, using these techniques, does not provide real insight into what it is that is actually driving customer behavior.
|
Evolving and Winning in the Healthcare IndustryBy Jeffrey Spanbauer Principal, Healthcare Regional Marketing |
The Perfect Match
By David Zaritsky
Managing Director, Harte-HanksThe most meaningful client-agency relationships are mutually beneficial – both organizations work together toward agreed-upon objectives. What makes a client-agency relationship click? How does a marketer know if they’re benefiting fully from the partnership – or if a potential new partner will bring the right perspective, work well together with staff and other partners and deliver maximum benefit to the marketer’s organization and its customers?
|
Click here to have The Game Changers newsletter delivered directly to your email box.
