Today’s rapidly evolving business environment presents marketers with a unique set of challenges. There’s often a need to devise a new approach to an old problem, or find a way of applying an old solution to a new problem. What’s often needed are individuals who can step in with game-changing ideas; people who, like a relief pitcher stepping into the middle of a close contest, have what it takes to change the tempo and shift the initiative in their favor.

That’s what the Game Changers is about: a forum where we can exchange insights and innovations, a place to develop the ideas that can bring about breakthrough results.

Game Changers is not a primer on the ABCs of marketing strategy; it is a forum to share provocative thoughts on how to get from A to E, without making any stops in between.

Inside you’ll find:

• In-depth interviews with industry-leading marketers, who share their real life experiences, opinions,  and predictions on specific challenges and opportunities that lie ahead.
• Reports on emerging trends from professionals on the front lines of change.
• Essays on a broad spectrum of marketing topics, ranging from the art of recruiting to reflections on the changing face of marketing.
• Our current Game Changers newsletter, featuring interviews with business leaders and articles by game changing professionals.
• We encourage you to sign up to receive your copy of Game Changers!
• You can also visit the group on Linked In and take part in various ongoing conversations.

We welcome you to Game Changers and look forward to adding your voice to our cutting-edge community.