|Cella Irvine A radio interview with Cella Irvine, CEO of the About Group, which the Troyanos Group conducted along with Robert Reiss, the host of The CEO Show. The CEO Show, which goes in-depth with business leaders who are reinventing industry, is a nationally syndicated radio broadcast that reaches over 600,000 upscale listeners each week.||Social Media 2010 By Dan Solomon “As we set sail into 2010, we can take away from 2009 one concrete fact: social media has changed the game when it comes to how organizations interact with audiences…the game will continue to change, and those that adapt the quickest will find the most success.”||New Business Plan as Game Changer By Cleve Langton“It’s January, which means it’s the time for setting the objectives for the new year. And new business should be no exception. Too many times, however, new business plans are as windy as Chicago and as effective as the New York State Assembly. Here’s how to create a new business plan that delivers results.”||So you’ve got a seat at the grown-ups’ table. Now what? An open letter to Public Relations professionals from Norman Sherman. “So here you are Public Relations professional. You’re hot. You’re in demand. You’ve been invited to the grownups’ table. It’s what you’ve always wanted. But, be on notice: the expectations change once you get to the grownups’ table.”|
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