Social Media 2010: A brave – and more segmented – new world by Dan Solomon As we set sail into 2010, we can take away from 2009 one concrete fact: social media has changed the game when it comes to how organizations interact with audiences. Facebook and Twitter may have achieved ubiquity last year, but… [Read more…]
Will social media be a game-changer for Pharma?
By Dorothy Wetzel “Social media is the last best hope to redo the image of the pharmaceutical industry.” –Jack Barrette, Wego Health at 2009 ePharma conference “ It’s no secret that the American public’s trust of pharmaceutical companies has plummeted in the last 5 years, driven by perceptions of a “profits before people” approach to… [Read more…]
Social Media – Hype Versus Utility
A guest essay from Paul Newnes of LastExit, an international digital strategy, marketing, and design firm. Considering the sophistication of humans as mammals, it is still interesting how we are doomed to repeat the same behavioral patterns. Gartner, the IT research consultancy, has made a considerable business around describing this, specific to technology. Their model… [Read more…]
