Game Changers Volume V, July 2013

Hire-Sense: The case of the VP and the unsuspecting CEO

Two weeks ago, I was having lunch with a senior marketing executive (we’ll call him Frank) who had recently been made an offer to join a publicly held firm in the biopharma arena (“ACE Pharmaceuticals”) … which he ultimately declined. No big deal … this happens every day. What is a big deal and a real eye opener is the reason he ultimately turned the position down. Here’s the story…

What channel are marketers using the most in 2013?

Are marketers relying more on email or social media? How many marketers feel they have mastered integrating multiple channels? What is the greatest challenge marketers are facing today? We recently conducted a study among marketers to learn about the biggest trends in marketing. Here are the top seven trends that we found and their associated implications.

Are Internal Barriers Keeping You From Career Satisfaction?

Many people blame their career problems on the economy or the job market, but so often the real obstacles come from within. Unrecognized internal barriers can become impediments to success as they keep us from moving forward and block us from getting what we want.

Only by discovering the real issues can we transform ourselves from feeling victimized and take control of our own job fate. This clarity leads to a strategy for success and career satisfaction.

Differentiate or Die!

Those stark words lay out the option many agencies face these days. Here’s why. Time and again your agency’s brand is the key decider on whether or not your agency gets invited into a pitch. And whether or not clients see you as a communication vendor or agency partner. Owning a strong position in the market is critical to making an agency stand out. The question driving many agency leaders is how? What options do agencies have?

Improve Online Advertising Performance with Retargeting

Whether it’s display, mobile or social, advertisers now want digital media included in the plan. But everyone’s results with digital media haven’t been created equal. Low average click thru rates are not a reason to give up on digital media. In order to achieve desirable return on investment, you may want to consider a change in strategy. One avenue with great potential upside is through retargeting.

Recent Search Projects Completed by
The Troyanos Group

• Managing Director of key office of a global PR network
• Staffed the senior Account Management ranks of a leading healthcare agency
• Director of Development of a preeminent non-for-profit
• Managing Director of a high growth e-commerce agency