Game Changers Volume V, January 2013

Is Your Agency Winning or Losing New Business?

“New business is the art and science of growing an agency and is often referred to as the “life blood” of an agency. If you’re like most marketing firms these days, you’re losing more than winning. What most agencies need is to build a pipeline to tap into the new business reservoir that all this change, upheaval, client churn, and agency closings are creating.”

What Steve Jobs Did Best!–Insights to Shift Your Game in 2013

By Patrick Meyer
Business 3.0 Expert

“ Visionary. Innovator. Obsessive CEO? You have heard it all about the Apple leader. Yet there is one often overlooked dynamic that he had and it drove the Cupertino firm to a $500 billion market cap. And it is not a trendy or catchy term…but it could be a way to shift your game, your business, your career: ‘Disrupt’”

The Almighty Tagline. (The Tipping Point for Building Business.)

“Whether you’re a CEO building a business, a marketing manager building a brand, or an ad agency pitching new business, today more than ever, the tagline has now become the critical communication factor. Memorable, iconic, taglines are subliminally embedded into consumers minds. It’s what they remember all the way to the check-out line. It’s a fact, winning taglines win business.”

Saving the Whale, in a Manner of Speaking

By Lysle C. Wickersham
President, Chief Creative Officer
BLEND

“The digital revolution has transformed the advertising business in the last 15 years beyond anything we imagined. Yet in some ways, this transformation came with a downside. One that lost sight of human nature and as a result, creativity suffered. But things are looking up.”