The Troyanos Group

Menu

You are here: Home / Content Corner / Game Changers / Newsletter Archive / Game Changers Volume III, December 2011

Game Changers Volume III, December 2011
A Troyanos Group, Ltd. Publication

Volume III, December 2011

What’s your exit plan?

By Rob Dickson
Founder, Rob Dickson Consulting

“The proverb, ‘the shoemaker’s children go barefoot’ aptly describes the approach taken by many entrepreneurs to the realisation of the value of the marketing communication (marcom) companies they build. Experts at building actionable strategies for their clients, little thought is given to the long term exit/ value creation strategy for their own firms.”

 Game Changers Live is a 30 minute, in-depth discussion with some of the most innovative marketing and agency leaders of our day. This month’s guest was Ian Baer, Chief Strategy Officer of Rauxa, a full service, privately owned & operated, insight driven, marketing agency that believes in all things measurable.

Tangible Revelations

By Mac Love
Manager of Business Development, Sterling Brands

“In the war for attention and loyalty, brands that give our senses more than one reason to love them will win every time. I believe that it is of critical importance for us to take the hard, real-world sensory communicators of brand expression into account before they are dismissed as hollow passengers. Clean and simple has merit, but in the absence of authentic distinction it can look careless.”

Help Women Flourish with the 4 C’s

By Kelley Connors
MPH, President and Chief Creative Officer
KC Healthcare Communications, LLC
“It’s well-known that women make or influence more than 85% all health and healthcare decisions, but, ironically, a recently published study in the Harvard Business Review described the new ‘female economy’ as one that was larger than any bailout, but noted healthcare as one of six major industries that does a poor job of marketing ‘to’ women.”
The Troyanos Group, Ltd. is an Executive Search and Consulting firm specializing in Marketing and Marketing Communications.
https://troyanosgroup.com/

The Troyanos Group