Game Changers Volume 2, May 2010
| Lester Wunderman and David Sable
The Troyanos Group and Robert Reiss conducted a radio interview with direct marketing pioneer Lester Wunderman, founder of Wunderman, and David Sable, Vice Chairman and COO of the company. The CEO Show, which goes in-depth with business leaders who are reinventing industry, is a nationally syndicated radio broadcast that reaches more than 600,000 upscale listeners each week.
| Meyer’s Top 10 Tips in Mobile / Social Apps
By Patrick Meyer
“Smartphones and Mobile/Social Apps are beyond a doubt the hottest area with consumers—and smart marketers. Here are learnings from Sourcebits’ developing 200+ apps and 4 years of mobile/social work including our December Knocking Live Launch (#3 Social app in 48 hours behind Facebook).”
|Some Advertisers Seem Stuck in the Recession
“In the depth of the recession, many companies turned highly rational to try to get their value messages out. I would argue that those that did leverage the rational card will lose many customers to the siren song of more adept advertisers maintaining an emotional connection.”
| Alexis Cardona
CMO, Transitions Optical
Norman Sherman interviewed Alexis Cardona, CMO of Transitions Optical, for the Game Changers newsletter. In addition to speaking about the company’s marketing model, Alexis discussed the challenges and opportunities involved in changing jobs at a senior executive level.