Game Changers Volume 2, March 2010
| Barry Herstein
A radio interview with Barry Herstein, General Manager of PayPal NA, which the Troyanos Group conducted along with Robert Reiss, the host of The CEO Show. The CEO Show, which goes in-depth with business leaders who are reinventing industry, is a nationally syndicated radio broadcast that reaches over 600,000 upscale listeners each week.
|From “All Over the Map” to Constancy: Building Consumer Confidence in Your Brand
By Beatriz Mallory
“We must place at the center of the strategic planning equation something less vague than ‘the consumer.’ Our lodestone should be the behavioral volatility of our prospects and customers… Consumers seek the certain, the reliable and the real. So where do we come in, and how?”
|Intelligent Talent Management: A Step-By-Step Guide
By Rand J. Gruen, Ph.D.
“One way to control costs is to cut salaries and/or employees. While this may be necessary (or even desirable), it is often done without a guiding set of principles or clear conceptual framework. The result is that valuable talent can be lost in an effort to save money…”
| What Exactly is Experiential Anyway?
“Experiential marketing has been around for over a decade, but it is still one of the most confused disciplines in the marketing mix. When done correctly, experiential marketing is the positive, interactive experience between a brand and the consumer. Too often confused with event marketing, experiential marketing gets relegated to 10×10 tents, giveaways and carnival games…”
|Are Agencies Simply Unimpressive…or Are They Not Enlightened?
By Mark Sneider
“Any agency can claim to know how to build a nice banner ad, or help a client start a blog, or set up a Twitter account, or open up a Facebook page. What I believe clients aren’t seeing enough of is agencies setting strategy for these mediums, developing creative that best fits these mediums, and measuring the effectiveness and return of digital/social media programs.”
Dennis Troyanos interviewed Frank Harvey, CMO of Liberty Medical, for the Game Changers newsletter. They spoke about the future of integrated marketing and building relationships with customers. For nearly two decades, Liberty Medical has provided home delivery of healthcare products to patients with diabetes, those needing incontinence and ostomy supplies, CPAP supplies, prescription medications and more.