As you are probably aware, The 2017 Cannes Festival of Creativity took place recently. It’s the world’s biggest gathering of advertising, marketing and communications professionals; a benchmark for the health of the industry and a guide to current and forthcoming trends. All the big players are there and their speeches are widely reported in the media.
But it’s what happens “under the radar,” often in smaller, more specialist forums and seminars, that really hints at where the industry is going next.Julian Boulding, a Cannes speaker-delegate every year since 2006, presents some fascinating observations and insights in thenetworkone’s annual Cannes Review. This is a must read for anyone who didn’t make it to the Festival, and for the fortunate ones that did.
Click here for the full review.