Five years ago, when a client asked me helped them write a marketing plan, I put on my old Kraft and Dannon marketing hat and delivered a “traditional” marketing plan. Today, when clients ask the same question, I tell them to expect that at least 40% of the substance in their “traditional” marketing plan is going to be a mixture of digital, web, mobile, social media, e-mail and search.
Archives for September 2015
Game Changers Live: Exclusive Interview with Andrew McLean, CEO of Mercury Media
Listen to audio version Norman Sherman (NS): Welcome to Game Changers Live. This is your host Norm Sherman. I’m here today with Andrew McLean, CEO of Mercury Media. Andrew how are you today?Andrew McLean (AM): I’m very well. Very well indeed, thank you.NS: Great! So let’s jump right into it. You’re the CEO of Mercury… [Read more…]
The Best Way to Hire a Mediocre Candidate
By Norman Sherman, PartnerTroyanos Group Executive Search & ConsultingWhat is it that makes one company different from another? Is it their new office? The quality of the products they manufacture? The level of customer satisfaction? All may be true, but most companies will point to their people and their culture as their competitive advantage and… [Read more…]