Are Internal Barriers Keeping You From Career Satisfaction? By Eileen Sharaga Many people blame their career problems on the economy or the job market, but so often the real obstacles come from within. Unrecognized internal barriers can become impediments to success as they keep us from moving forward and block us from getting what we… [Read more…]
Archives for July 2013
Improve Online Advertising Performance with Retargeting
Improve Online Advertising Performance with Retargeting By Ed Weiner, CEO Hudson Media Services Whether it’s display, mobile or social, advertisers now want digital media included in the plan. But everyone’s results with digital media haven’t been created equal. That’s especially true for banner ads. According to DoubleClick research, click thru rates for banner ads average between… [Read more…]
Differentiate or Die!
Differentiate or Die! By Bob Sanders, President Sanders Consulting Group Differentiate or Die! Those stark words lay out the option many agencies face these days. Here’s why. Time and again your agency’s brand is the key decider on whether or not your agency gets invited into a pitch. And whether or not clients see you… [Read more…]
What channel are marketers using the most in 2013?
What channel are marketers using the most in 2013? By Sheera Eby, Executive Vice President Strategy & Client Services, Jacobs & Clevenger Are marketers relying more on email or social media? How many marketers feel they have mastered integrating multiple channels? What is the greatest challenge marketers are facing today? We recently conducted a study among… [Read more…]
Hire-Sense: The case of the VP and the unsuspecting CEO
Hire-Sense: The case of the VP and the unsuspecting CEO By Dennis Troyanos Founder, The Troyanos Group, Ltd. Journal entry: July 19, 2013 It’s truly astonishing how events often times conspire to come back and bit you very hard on the derriere!! Two weeks ago, I was having lunch with a senior marketing executive (we’ll… [Read more…]